If trailer views translate to box office excitement — and they often do — Spider-Man: Brand New Day may be the most anticipated MCU film in years. The trailer, released March 17 by Sony, crossed one billion views in just four days, making it the first movie trailer in history to achieve this milestone. Tom Holland’s Peter Parker is back, and the world cannot wait.
The one-day figure alone would have made headlines. Brand New Day gathered 718.6 million views in 24 hours, beating Deadpool & Wolverine‘s record of 365 million, No Way Home‘s 355.5 million, and Grand Theft Auto VI‘s 475 million. That last comparison is particularly striking — GTA VI set a cross-category standard that many thought would stand for years.
WaveMetrix confirmed 1.1 billion total views by Tuesday, the first time in trailer history that a movie promotional video had breached the billion mark. Analysts predict the final tally ahead of the film’s July 31 release will be significantly higher. Box office forecasters are already placing Brand New Day among the most commercially promising releases of 2025, with some projecting returns that could rival No Way Home‘s $1.9 billion global haul.
The trailer’s emotional resonance explains the numbers. Four years after No Way Home, Peter Parker lives in anonymity, loved by no one who remembers him and known only to himself. His fight against a new threat and his appeal to Bruce Banner/Hulk for some form of guidance produced a trailer that audiences connected to on a deeply human level. The internet’s response ranged from tears to laughter to unbridled anticipation.
Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Indian audiences get six language options from opening day.